The Eurosport channel has confirmed it will broadcast 23 matches from the World Twenty20 in the West Indies. 14 games will be live on Eurosport 2 and all of the 23 will be available via Eurosport Player, Eurosport's online pay-TV service.
Along with the other licensees, this exciting development means that the ICC World Twenty20 2010 will be accessible to 56 territories across the continent of Europe. In addition, the full list of languages that Eurosport plans to broadcast in are Bulgarian, Czech, Danish, English, French, German, Greek, Hungarian, Italian, Polish, Romanian, Russian, Serbian, Swedish and Turkish.
This is in addition to the global reach of the tournament through ESS's various licensees in more than 200 territories around the world.
Through Eurosport, ESS is also launching its exciting "What is Cricket?" educational campaign in order to continue building upon the event's growing popularity in Europe.
This ESS campaign aims to build on last year's efforts to bring Twenty20 International cricket closer to fans in Europe with five-minute promotional clips on Eurosport that introduce key elements of the sport and show new fans and viewers what makes the ICC World Twenty20 so exciting to watch.
ICC Chief Executive Haroon Lorgat said: "This is another example of how the ICC and our partners are bringing the great sport of cricket to the world and promoting it beyond its traditional boundaries. It is great news for cricket and for the sports-lovers of Europe.
"This is the second time Eurosport has broadcast an ICC event - the first being the ICC World Twenty20 2009 in England. After that tournament we received correspondence from cricket novices in places like Sweden and Italy wondering how they could find out more about the game and if there were any clubs in their neighbourhoods they could join," said Mr Lorgat.
The "What is Cricket?" campaign on Eurosport will take the form of regular on-air features explaining the fundamentals of the game to viewers who may not have seen much cricket in the past.