Dutch champions VOC Rotterdam have won the inaugural European Cricket League - a Champions League style tournament featuring the champions from eight European countries playing in T10 matches - after beating German champions SG Findorff in comprehensive fashion in yesterday's final.

Batting first, VOC openers and Dutch internationals Max O'Dowd and Scott Edwards smashed the bowling to all parts of the ground in La Manga. O'Dowd scored 74 from 25 balls, including ten sixes, but was outdone by Edwards who thumped 137 from 39 balls with 5 fours and 18 sixes. The pair were unbeaten and scored 222 in their 10 overs.

SC Findorff lost opener Aziz Dawodzy in the first over, and were never really in the hunt. Farooq Amirie top scored with 45 from 17 balls, but his team were restricted to 121-9 from their 10 overs and lost by 101 runs. Dirk van Baren was the leading bowler for the Dutch side with 3-8 from his lone over.

Earlier, VOC had reached the final with a nine wicket win over Spanish champions Catalunya, who were only in the semi-finals after Italian representatives JCC Brescia had their three first round wins struck from the record for fielding an ineligible player. Findorff beat Danish champions Svanholm in their semi-final.

The tournament was available to watch around the world both on web stream and on traditional broadcast TV. The high quality of the production was at times in stark contrast to the quality of cricket on display, though having the matches broadcast did at least help promote part of the game that has never got this level of attention.

The unorthodox - to put it mildly - bowling action of Romanian representatives Cluj Cricket Club's Pavel Florin went viral. Initially producing outright mockery, the tone changed when more of Florin's story was revealed. The professional bodyguard only discovered cricket eight years ago, had broke his leg last week, and has previously travelled 500 km through the night to play a game and is the president of the club.

He gained appreciation from figures such as Dimitri Mascharenas, Carlos Brathwaite, Graham Onions and even Shane Warne after further footage went viral of an interview during which he said that he knows his action "isn't beautiful" but doesn't care because he loves cricket. In the rapidly changing landscape of social media, he has become something of a cult hero, and his story has been featured around the world including the BBC, the Guardian, the Times and CNN.

Some questioned why the tournament was being televised given the quality of the cricket. Given the fact that people like Shane Warne were talking about Romanian cricket, that the BBC was showing footage of European Cricket Club cricket, the answer to that question should be obvious. Two days before the start of the Ashes, the cricket world was talking about Romanian club cricketer Pavel Florin.

Speaking to the Times Florin said, "I promote your sport, Australiaís sport, New Zealandís sport, and the people laugh. Itís not fair. I have courage to do this, it is a new sport for me." Referring to a traditional Romanian bat and ball game he said, "Me, Romanian, I should play oina, no? No, I play cricket. In my country, in Transylvania, I am the first to learn this. I have strange moves, maybe, but at 32 you donít have the chance to grow into cricket. In that moment, no one sees why they are bowling like this. But I donít care, Iím living my dream here, the dream for all the cricketers in my country."

Time will tell what the impact will be. The organisers are already planning next year's tournament, with the hope of expansion and a switch to the Twenty20 format.